The best rule every Build a Niche Store site should follow is to always be original. Having unique content in your BANS site will not only keep the search engines happy but, more importantly, it will keep your visitors happy and potentially create repeat visits. The visitor of your BANS site is one million times more important that any search engine. A search engine can send you one thousand visitors a day but if they all click the “back” buttons then it’s all pointless.
Obviously setting up a BANS install is very easy and if that’s all it took to earn traffic from search engines and convert then we would be pretty well off at this point. Unfortunaly, this is not the case. After you setup your BANS site the hard part begins.
It’s important to know about the niche you’re targeting before you setup a Build a Niche Store site. Find a topic that you are interested in and learn everything you can about that. If the topic for your BANS site is something you are already an expert in great! Then all you have to do is get started writing content for your front page.
I always recommend to not display any eBay products on your main page of your BANS site. WHAT?! Exactly. In the “setup” page of your admin panel, turn off “Display Home Page Products.” Now fill that first page up with videos, pictures, a welcome note to visitors and a few paragraphs of unique content. Be specific to the niche you have decided to target and link to the internal pages of your BANS store in the text of your unique content.
That is a great start for a new BANS installation but we are not done! In our next post we will cover landing pages in your Build a Niche Store.
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